Chapter One: Going Online
· Author.com
· Do it Myself?
· The Question of Design
· Hiring a Firm
· And Speaking of Content Management
· What Role Should My Publisher Play?
Chapter Two: Getting Started
· The Leading Question
· A Few Real-Life Author Scenarios
· The Getting Started Exercises
· Create User Scenarios
· Prioritize Your Content
· What Do You Want From Your Visitors?
Chapter Three: Thinking About Content
· What Readers Want From Author Websites: The Codex Group Study
· What Readers Want and Would Return for Regularly to Their Favorite Authors’ Websites: Fiction
· What Readers Want and Would Return for Regularly to Their Favorite Authors’ Websites: Non- Fiction
· Make a Content Plan
· The Long List of Author Website Content
· The Schedule of New Content
· Getting Organized: Make a Sketch
· Take a Look at Templates and Other Websites
· Blogs and Social Networking
· Message Boards
Chapter Four: The Joy of Data
· Mining & Using Your Data
· Buying & Selling Ads – Yourself
· Closing My Browser Window
Appendix A: My Bookmarks
Appendix B: A Sampling of Author & Book Specific Sites Worth Looking at
Appendix C: Miscellany
Acknowledgements
About the Author