Table of Contents

THE AUTHOR ONLINE 5.21cover

Chapter One: Going Online

·      Author.com                                                                       

·      Do it Myself?                                                                       

·      The Question of Design                                               

·      Hiring a Firm                                                                       

·      And Speaking of Content Management                       

·      What Role Should My Publisher Play?                        

Chapter Two: Getting Started

·      The Leading Question                                                           

·      A Few Real-Life Author Scenarios                                   

·      The Getting Started Exercises                                               

·      Create User Scenarios                                                           

·      Prioritize Your Content                                               

·      What Do You Want From Your Visitors?                       

Chapter Three: Thinking About Content

·      What Readers Want From Author Websites: The Codex Group Study 

·      What Readers Want and Would Return for Regularly to Their Favorite Authors’ Websites: Fiction                                   

·      What Readers Want and Would Return for Regularly to Their Favorite Authors’ Websites: Non- Fiction                                     

·      Make a Content Plan                                                           

·      The Long List of Author Website Content                                               

·      The Schedule of New Content                                   

·      Getting Organized: Make a Sketch                                   

·      Take a Look at Templates and Other Websites            

·      Blogs and Social Networking                                               

·      Message Boards                                                           

Chapter Four: The Joy of Data

·      Mining & Using Your Data                                               

·      Buying & Selling Ads – Yourself                                    

·      Closing My Browser Window                                   

Appendix A:  My Bookmarks                                                           

Appendix B:  A Sampling of Author & Book Specific Sites Worth Looking at            

Appendix C: Miscellany                                                           

Acknowledgements                                                                        

About the Author                                                                       

 

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